Whataburger coming to Madison

MADISON — A Whataburger restaurant will open here later this year on Grandview Boulevard without the brand’s trademark orange on the exterior.

Bridgeforth Rutledge, a local real estate attorney and developer, said Whataburger’s lease will start in March in the old Back Yard Burgers building vacated in March of 2023.

“Their lease starts next month and they hope to start renovating after they move in,” Rutledge said.

Rutledge hopes the burger restaurant will be able to open its doors in late 2024 or early 2025.

The building will feature all-white signage and forego the brand's trademark orange.

“It will be unique,” Rutledge said.

The planned renovations have already been approved by the city, he said.

Whataburger was founded in Corpus Christi, Texas, in 1950. They serve made-to-order burgers, fries, and chicken sandwiches, among other things including breakfast.

This will be the 13th such restaurant in the state and will be the second in Madison County. Currently, there is one in Ridgeland on County Line Road.

They are now headquartered in San Antonio and have more than 1,000 restaurants in 15 states. Recently they opened a location on the Las Vegas strip in time for Super Bowl LVIII making Nevada their 15th state.