Renaissance shop gearing up for holidays

Renaissance shop gearing up for holidays


Magnolia Soap and Bath Company located in the Renaissance in Ridgeland is looking forward to a busy and festive Christmas season.

“We are excited for the holidays,” said Magen Bynum, owner and founder of the Magnolia Soap and Bath Company. “We try to add new products every quarter. I always have something new up my sleeve.”

Bynum said the company offers plant-based products that are domestically sourced. They began with a single store in New Albany and have grown to an enterprise of 22 stores located primarily in the Southeast, including one locally at the Renaissance in Ridgeland.

Bynum said their flagship product is their bar soap. However, the lineup has expanded to include shower steamers, bath bombs, facial products, pet care and laundry soap, which Bynum said has been a big hit.

“I believe strongly that you shouldn’t have to sacrifice your health for beauty,” Bynum said. “While many products on the market are irritating to the skin or exacerbate conditions like eczema, we wanted to offer products that were simple and mild on skin, and still pretty, good-smelling and non-clinical.”

All the items are made in-store by employees.

“It really brings the customer experience to a whole new level,” Bynum said.

Bynum and her team are continually trying to add new products and sections to their stores and the holidays are no different. 

“It is a busy time,” Bynum said. “We call everyone making products our little elves during this time. Sometimes we are selling products as soon as they finish making them, and they get on the floor.”

The “little elves” collectively can make between 250 to 300 soaps and as many as 60 bath bombs in a day. In the meantime, they are mixing up batches of any number of other products they offer at Magnolia.

“We have a lot going on all the time,” Bynum said.

New Christmas items include green soaps carved to look like Dr. Seuss’ the Grinch and a scent called Christmas on the Farm.

Every store also gets a visit from the Grinch. Bynum said they host an event where children and families can come in and paint bath bombs. They then get to take a picture with the Grinch. Bynum said the Grinch would be visiting their Renaissance store on Dec. 4.

Another big event is their Black Friday Sale. Bynum said they are known for their progressive sale where the first 30 or so visitors in line on Black Friday get a massive discount, as high as 40 or 50 percent, and the next 30 people get a discount of around 30 percent and so on. Additional details will be available on their social media on Wednesday, Nov. 24.

The company was founded in 2016 and has steadily grown. Bynum said she wants to open 200 Magnolia Soap and Bath stores in the next 24 months. Locally she said they have closed on a location in Flowood and hope to have that store top and running by the end of January.

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