Madison IMAX unveiled at Grandview Cinema

Memphis-based Malco Theatres, a 104 year-old family-owned motion picture exhibition company, announced last week that guests visiting the Grandview Cinema in Madison, can now enjoy The IMAX Experience, which began last week with the release of "Jumanji: The Next Level."

The new IMAX at Grandview is the first and only commercial IMAX in Mississippi, offering moviegoers a truly immersive cinematic experience and allowing them to enjoy the biggest blockbusters like never before. IMAX's cutting-edge projection system, which delivers crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital sound system, create a unique environment that will make audiences feel as if they are in the movie.

"We looked at all of our options regarding a large format solution and came to the conclusion that no one has a better combination of quality, full immersion cinema, and brand awareness than IMAX. We are excited to add The IMAX Experience to the region and hope it will be enjoyed for many years to come," said David Tashie, Malco President/COO.

"We are excited to welcome another Malco Theatres location to the IMAX business, and together look forward to introducing the world's most immersive cinema going experience to new audiences across Mississippi," said Mark Welton, President, IMAX Theatres.