Local entrepreneur opens Vitality Bowls in Madison

Local residents, professionals and students no longer need to struggle with eating healthy when out and about. Vitality Bowls, which specializes in açaí bowls – a thick blend of the Amazon's antioxidant-rich açaí berry, topped with a variety of superfoods – announced the recent opening of its café in Madison. The new franchise location will be the second for Tiffany Sheriff, who recently opened a café in Flowood.

"After hearing about Vitality Bowls' mission of encouraging everyone to live healthy and active lifestyles, I knew this was a brand I could get behind," said Sheriff, a nurse with years of experience in health care.

The new restaurant is located at 111 Colony Crossing Way #480. This restaurant will be the second Vitality Bowls café in Mississippi, joining the more than 140 locations open and in development nationwide.

Originating in Northern California, the last nine years have solidified Vitality Bowls' status as a pioneer in the industry – combining a dynamic café vibe with a unique collection of menu items containing high nutritional values and extraordinary tastes. Vitality Bowls offers an antioxidant-rich menu, with breakfast, lunch and dinner items made to order for each customer. All açaí bowls and smoothies are prepared without any ingredient fillers like ice, frozen yogurt, or artificial preservatives, providing the purest taste possible.

The menu features the widest variety of unique superfoods, including graviola, acerola, organic mangosteen, organic camu camu, organic spirulina, organic aronia, organic moringa, organic maca, bee pollen and more.

Guests can choose from a variety of delectable options, such as the Green Bowl (with graviola, organic spirulina and organic hemp seeds), the Dragon Bowl (featuring pitaya, coconut milk and bananas) and their signature Vitality Bowl (with organic açaí, strawberries and honey). Plus, fresh juices, smoothies, soups, panini and salads are available in each café.

"Simply put, we created Vitality Bowls to be a place where health-conscious individuals can go for a nutritional meal and enjoy a huge assortment of superfoods not typically found elsewhere," said Tara Gilad, founder and owner of Vitality Bowls. "We believe that healthy food can be an option for fast casual food and we are excited to have Tiffany on board with this. We look forward to seeing Tiffany grow her business in Madison and sharing the Vitality Bowls message with the community."

There are over 140 locations across the U.S.