Mason Smith, Gretchen Holloway (owner) and Shayla Dean are part of the team at Core Cryotherapy in Ridgeland.
Mason Smith, Gretchen Holloway (owner) and Shayla Dean are part of the team at Core Cryotherapy in Ridgeland.
RIDGELAND — Core Cryotherapy recently opened at the Township at Colony Park, offering a new service that promotes health and wellness that is designed to supplement any recovery process.

Cryotherapy is a process first developed in Japan in the late 1970s where the body is exposed to ultra-low temperatures that range from negative 200 to negative 256 degrees Fahrenheit as an alternative to ice packs or ice baths.

“There are just so many benefits,” Gretchen Holloway, the hands-on owner, said. “My background is in nursing and I would see so many people heavily medicated or trying treatments with questionable benefits and I think this is a safe and effective way to supplement most recovery processes or wellness regimes.”

While they offer several cryotherapy treatments, perhaps the marquee event is the whole body cryotherapy treatment. The patient stands in a tube that utilizes nitrogen gas to cool air down to extreme temperatures and circulate it over the body.

Holloway said the process is not harmful but tricks the body into thinking it is into a “fight or flight mode,” which is good for recovery.

Holloway says whole-body cryotherapy is designed to supplement health and wellness programs, without treating any medical diseases, disorders or illness.

She said clients who have undergone their whole-body treatment have reported experiencing a multitude of benefits, including "feeling rejuvenated," “a feeling of well-being,” “improvement in athletic performance,” and “having more energy.”

Holloway said that in addition to positive feedback she has made links to clinical studies and academic papers available on their website.

They also offer compression and red light therapy services.

Holloway and her husband Brent opened shop on Nov. 15 and their office is next to Pita Pit. Since that opening date, Holloway said they have seen about 100 patients and are seeing a swelling interest as word of mouth spreads.

“We wanted to bring something to the area that is drug and stimulant free and could do some people some good. I think we have had a great response so far,” Holloway said.

They have about five cryotherapy technicians on staff.

They take appointments and walk-ins and offer monthly memberships and large packages as well as first-time trial discounts.