Stores gear up for Black Friday sales
Wednesday, November 21, 2012 12:00 PM
Those waiting for Black Friday to commence before crossing off purchased items on their holiday lists don't feel so bad, you are just one of many Americans who haven't started the tradition of yet.
According to a BIGinsight, a monthly consumer survey released by the National Retail Federation, 47.2 percent people claimed they haven't even started shopping for Christmas, and while the survey revealed that when they did decide to begin the task of gift buying 47.3 percent would be shopping online. However, that still does not mean retailers in the area won't be filled with holiday shoppers, in fact it's quite the opposite.
"We're going to open at midnight on Black Friday, because typically by the time we close on Wednesday customers are already lining up outside," said Best Buy General Manager, Kelly Garmond.
"This year will definitely be a big year for us because we have a lot of great things going on and a lot of great specials, I've been with the company for nine years and I believe we've built the best ad ever so far."
While customers pile in by the drones in hopes of snagging some of this year's hottest electronics, such as tablets and iphones, which Garmond predicted to be the biggest sellers, she and her employees at the Madison store are ready to serve.
"Our strategy this year is to just to go out and have fun and make sure no customer goes un-served," she said. "I don't know how many people we'll have but I hope it's a lot. We have a great store with great employees so I think we'll have a great turnout this year."
However, there are other stores in the area such as Walmart, and Toys R Us just to name a few, that are planning to open their doors as early as 8 p.m. on Thanksgiving night, with Target following shortly after at 9 p.m.
"We are going to open at 8 p.m. on Thanksgiving day and as far as the quantity of people that may show up, that's something that you never really know," said Toys R Us representative Crystal Aulpman. "There could be a 1,000 people or 10,000 people, I guess it just depends on how many people are stuffed with turkey?"
If you're having trouble trying to choose which retailer to start your spending spree with keep in mind some of the hottest items this year according to the survey, and you may be surprised at how simple one of this season's most wanted gifts is to obtain.
The consumer survey revealed that while clothing and clothing apparel takes the top spot at 59.7 percent the next most requested item, gift cards/gift certificates, follow closely behind at 59.2 percent.
However, just because these are the best selling gifts predicted for this year, doesn't guarantee that the county's sales revenue will rocket any higher than last year.
According to the Mississippi Department of Revenue retail sales for 2011 for Madison County between the months of November and December wielded $457,101,037, however, there's no way predicting the numbers for this year until gift buyers spill out onto the streets and into retails stores when Black Friday actually commences.