The counters, cases and walls of Sollberger Watches, Clocks and jewelry are lined with name-brand products designed by well-known jewelers and watch-makers you won’t find at most chains or department stores.
The counters, cases and walls of Sollberger Watches, Clocks and jewelry are lined with name-brand products designed by well-known jewelers and watch-makers you won’t find at most chains or department stores.
RIDGELAND - There are a lot of commercial chains and department stores to choose from when it comes to buying jewelry and watches, but Ridgeland is fortunate to have a local vender who provides a personal touch to everything he sells.

That vender is Jacques Sollberger, owner and manager of Sollberger Jewelry and Watches at the Township off of Highland Colony.

"We try to carry jewelry you won't find at the department stores," Sollberger said Monday, standing behind the counter of his sole location. "We also do not shy away from doing repair and maintenance work most other stores don't offer. When you buy a piece of jewelry or a watch from us, you are making a purchase that lasts."

Take this reporter's watch, for example. Sollberger took one look at it - a four-year-old Skagen - and explained how most jewelers would pass on working on it, because of it's rounded crystal face.

"We have the tools and the know-how to fix a watch like this one," he said. "Most other places would tell you to send this in to a regional repair facility for service, but we would gladly take it."

The store carries dozens of brand-name jewelry designers' work, the most popular watch brands and even sells ornate wall clocks.

Ten years ago, Sollberger moved his store from County Line Road to the Township, near Soulshine Pizza and Fusion Coffee House. The traffic had become too congested on County Line, the Bern, Switzerland native said, and there was a lot of competition in the area.

"We love it here," he said. "We had customers telling us they would never drive on (County Line), because of the traffic, so that was our first sign we needed to move. Also, I think people want to feel safe when they come to shop, and this is a very visible area."

Sollberger said his business has been steady, even in the first few months of the year, which are notoriously slow for jewelers after the busy Christmas shopping season.

In addition to himself, he has five full time employees who have been with him for years. Almost all of them are capable of working on watches and jewelry.

"There are few stores left that do work on watches outside of replacing a battery," he said. "We do a lot of service, and I have employees who take great pride in their work."

The one location is fine for Sollberger for now, who said he has made a great home for himself since he first came to Mississippi from Switzerland in 1980.

"I love Mississippi," he said. "This is a great state."