Campbell's Bakery owner Mitchell Moore shows off a large dish of iced cookies as Amber Benesh (background, left) works on a cake at the recently-opened Madison location off Main Street at the railroad track.
Campbell's Bakery owner Mitchell Moore shows off a large dish of iced cookies as Amber Benesh (background, left) works on a cake at the recently-opened Madison location off Main Street at the railroad track.
Jackson's oldest bakery is bringing its recipe for success to Madison.

Campbell's Bakery has had its iconic storefront on North State Street in Fondren since 1962. A new Madison location is chugging into week two and owner Mitchell Moore could not be more thrilled about the reception they have received.

"We have been received really, really well," Moore said. "It's been surprising how welcoming people are. Usually you have to do some business in a place first, but people are coming in and saying 'welcome to Madison we are glad you're here.'"

Moore said that he has been surprised to find out how many Madison customers he had that made regular trips to Fondren.

"It's funny because I see so many faces I know but I didn't realize they were Madison people," Moore said.

The location at 123 Jones Street, between Madison Avenue and Main Street on the railroad tracks, is not currently producing its own goods.

They receive two deliveries a day freshly baked from the Fondren location, but anticipating numbers and keeping food hot has been a challenge. Moore said that putting those logistics together have been stressful, but they are getting a handle on it.

"I'm calling it a slow rollout. We are rolling things out over a couple of weeks.

Things are working out great, but that's because I have amazing people working for me.

" I would say the logistics have proven, not insurmountable, but it's like playing chess trying to figure out how everything works," Moore said.

Moore said that the long-term plan, a year or two out, is to take the back of the Madison location "down to the studs" and put in a full kitchen they can bake out of.

Sara Happeny, a manager at the Madison location, said that they serve most of the same things they have in Fondren except their iconic teacakes, shaped like the state of Mississippi, are shaped like a caboose at the Madison location. They also sell espresso and frozen drinks.

"It's been great. Everyone has been excited we are here," Happeny said.

She said they would continue to build their drinks menu in the coming weeks.

Moore said that they hope to continue to grow in Madison. He thinks if the community support keeps up that should not be a problem.

"We just want to issue a generic thank you to everyone that has supported us so far. We have been really surprised by how enthusiastic a welcome we have seen," Moore said.

For more information call the new location on Jones Street at 769-300-2790.